Department of Marketing and Advertisement - Program in Marketing

General Information about the Department

The marketing sector has a structure that allows it to grow, develop, and renew itself continually. In particular, the digital age has increased the importance of marketing by focusing on production and sales for sustainable growth. Unless a product is saleable, it has no economic value. Only a product that is saleable can be an element of economic income. The economic market needs qualified personnel who can market these products. Therefore, the Marketing Program aims to graduate students with a high level of professional knowledge and skills and who are confident in applying modern marketing approaches to the market.

 In the program, students receive theoretical education for three semesters within the scope of the 3+1 framework. In the last semester, students are required to complete workplace training. Workplace training is directed by the vocational school and this process gives students a chance to practice the knowledge and skills they have acquired. In addition to this educational process, students are required to complete 30-workday summer term internship.

Career Opportunities

The need to achieve customer satisfaction motivates organizations to design and offer products and services that meet consumer expectations. Marketing is of great importance for any organization. The marketing program aims to meet the need for qualified human resources for all sectors. Graduates can work in different kinds of institutions as sales representatives, marketing specialists, customer relations specialists, public relations experts, advertising/promotions specialists, digital marketing experts and so on. Graduates are employed in private and public institutions (and non-governmental organizations).

Why international students should choose this department to study

1. To be trained by excellent educated academic staff,

2. To get the chance to practice in a real marketing department,

3. To Increase their knowledge in marketing and sales development,

4. To gain experience in customer relations and management,

5. To participate in research on consumer behavior,

6. To learn to work in teams,

7. To follow the latest trends in the field,

8. To use relevant technologies in the field,

9. To evaluate/criticize their own performance,

10. To work independently,

11. To learn how to communicate with other staff/customers effectively.

Contact Information

Address: Anadolu Üniversitesi, Yunus Emre Kampüsü, Eskişehir Meslek Yüksekokulu, 26470 Tepebaşı/Eskişehir, TURKEY

Telephone: +90 222 335 88 95

Fax: +90 222 335 88 95

E–mail: emyo@anadolu.edu.tr