Marketing - Ph.D.

General Information about the Program

This program is designed on a highly theoretical base, built on the topics such as marketing theory, consumer behaviour theory, strategic marketing management, international marketing, supply chain management and B2B marketing strategies. The aim of the program is to equip our students with theoretical knowledge, and help them to contribute to Turkish marketing literature and the business world by conducting stimulating and high quality research.

Career Opportunities

Our students who graduate from the program can create career opportunities for themselves both in the academic and business world. In addition to the four functional areas of marketing, they can also work in research institutions.

Why international students should choose this department to study

If the aim of the Ph.D. candidates is to provide original, quality research and data to the marketing field with the support of intensive study and the supervision offered to them, and produce knowledge for practitioners while contributing to the development of the theory, this program is just for them. Students can apply to this doctorate program if they have graduated from the marketing departments’ master's programs or from the business departments and executed their master's thesis in the field of marketing.